Blog
Seeking creative inspiration or professional design insights? Our blog features practical tips, industry trends, and thought-provoking ideas to fuel your creative journey. Browse our collection below and discover something that sparks your next great project.
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The World’s Most Colourful Cities: How places use colour to build identity
By Berlew – Nottingham Design Studio As summer approaches and holiday planning kicks off, destinations across the world are competing for attention. But beyond beaches and landmarks, one key factor often draws tourists before they’ve even…
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Should You Rebrand Your Business or Simply Refresh?
Your brand is more than just a logo or a catchy tagline, it’s the very heart of how…
Calculate Your Website Redesign ROI: Numbers That Matter
TLDR: Our calculator shows you how a strategic website redesign can increase your conversion rate by up to 47%,…
Top Web Design Trends for 2025
As 2025 approaches, the world of web design is being transformed by groundbreaking trends that are impossible to…
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Tips & Guides
Expert tips and actionable guides on brand and web design that will help you create impactful, visually engaging, and user-friendly digital experiences.
Industry Talk
Stay ahead of the curve by reading our industry-related articles, valuable insights and analysis on the latest trends shaping the world of design.
UI/UX
UI/UX design is key to a seamless customer journey, and our articles guide you on the essentials to improve usability and engagement.
Resources/Tools
Practical tools and calculators for designers and business owners, providing immediate solutions and actionable insights.
All posts
The World’s Most Colourful Cities: How places use colour to build identity
By Berlew – Nottingham Design Studio As summer approaches and holiday planning kicks off, destinations across the world are competing for attention. But beyond beaches and landmarks, one key factor often draws tourists before they’ve even…
Are Unlimited Graphic Design Services Worth It?
Unlimited graphic design services give you consistent, on-brand visuals without the hassle of hiring in-house or dealing with freelancers. For a flat monthly fee, you get fast turnarounds, unlimited revisions, and predictable costs, which is a…
Should You Rebrand Your Business or Simply Refresh?
Your brand is more than just a logo or a catchy tagline, it’s the very heart of how your business is perceived. But as your business grows, markets shift, and customer expectations evolve, it’s natural to…
Calculate Your Website Redesign ROI: Numbers That Matter
TLDR: Our calculator shows you how a strategic website redesign can increase your conversion rate by up to 47%, how many additional clients you’ll gain monthly, how much extra revenue that represents, and exactly how long it…
Web Design Tips: 10 Simple Tips That Improve Conversion
Looking for a web design tip? Well, I’m Lewis – Creative Director from Berlew Design Studio–a web design agency in the UK—and I have some must-have tips to share with you all. If you’re running a…
UX for SEO: How User Experience Helps Improve Search Ranking
Did you know that enhancing your website’s user experience (UX) can significantly boost your search engine rankings? UX and SEO might seem like separate concepts, but they work hand-in-hand to improve how users interact with your…
Logo Design vs Brand Identity: What’s the Difference and Why Does it Matter?
A strong brand presence goes beyond just a logo; it’s about creating a cohesive identity that resonates with your audience. While a logo is often the first thing people associate with your brand, it’s just the…
How to Develop a Brand Voice That Connects with Your Audience
Creating a brand voice that resonates with your audience is essential for building strong, lasting connections. Your brand voice sets the tone and personality that infuse your communications, from your website to social media! I’m Lewis,…
How to Create a Powerful E-commerce Business Using Branding
Building a strong brand is essential for e-commerce businesses looking to stand out. A powerful brand not only attracts customers but also builds loyalty and drives long-term success! I’m Lewis, Creative Director at Berlew–a web design…
Discover the Best SEO Plug-ins for WordPress in 2025
Establishing a strong online presence is essential for any business looking to succeed. SEO plug-ins are powerful tools that can transform your WordPress website’s visibility and drive organic traffic. With the right plug-in, you can optimise…
The Ultimate Guide to Branding Trends of 2025
Welcome to the cutting-edge of branding! As we gear up for 2025, it’s clear that the branding landscape is undergoing a dramatic transformation. Staying ahead is not just a choice—it’s a necessity! In this dynamic environment,…
Essential Graphic Design Trends for Brand Building in 2025
Graphic design is an ever-changing field, demanding constant innovation and adaptation to maintain your brand’s prominence. In 2025, a slew of new trends are set to transform how brands express their identity and engage with their…
Top Web Design Trends for 2025
As 2025 approaches, the world of web design is being transformed by groundbreaking trends that are impossible to ignore. At Berlew, we’re active participants in this evolution, drawing from comprehensive industry analysis and real-world client experiences.…
The Essentials of Wireframing for Beginners
In the dynamic world of web design, mastering the essentials of wireframing for beginners is just like discovering the blueprint for digital success! A well-constructed wireframe is more than just an outline; it’s a foundational tool…
The Ultimate Guide to Understanding UI and UX Design
The first impression of your brand is often determined by its online presence. An astonishing 94% of first impressions of a brand’s website are related to its design. This underscores the critical role that UX and…
Why a Well-Designed Website is Crucial for Your Business Success
In today’s digital age, having a well-designed website is no longer a luxury but a necessity for any business aspiring to succeed. Your website is often the first point of contact with potential customers, and it…
Why Mobile-First Design is Essential For Your Website
In today’s fast-paced digital world, having a website that’s optimised for mobile devices isn’t just a luxury—it’s a necessity. With Google’s mobile-friendly update back in 2015, the focus on mobile-first design has become more pronounced than…
The Role of Visual Storytelling in Graphic Design for Creative Businesses
In the bustling world of creative industries, where competition is fierce and attention spans are short, mastering visual storytelling is no longer a choice but a necessity! It’s about telling a story that captures the essence…
Building Trust: How to Create a Design Portfolio That Converts
In this blog we are going to talk about building trust and how to create a design portfolio that converts. Creating a graphic design portfolio that stands out is a key strategy. It’s your chance to…
UX and UI: What’s The Difference And Why It Matters
Do you want to know the difference between UI and UX? In today’s digital world, understanding the distinction between UX vs UI is paramount for any brand aiming to succeed! These two concepts, though closely related,…
Creative funding across the UK: Where needs to level up?
Creativity lies at the core of our world, influencing culture, economy and personal connection. The arts play a crucial role in our lives – often without us even realising it. The arts help us to forge…
How to Reduce Client Amends in the Creative Industry
Navigating client feedback can often feel like an uphill battle. But do not worry! Mastering the art of reducing client amends is within your grasp. With discipline, determination, and a relentless pursuit of excellence, you can…
Ultimate Guide | Why Every TikTok Influencer Should Have a Website?
If you’re a TikTok influencer, you already know the power of social media reach. But as the influencer industry is set to soar beyond £143 billion by 2030, it’s clear TikTok alone won’t secure your place…
The Ultimate Guide to Building a Strong Creative Brand
Building a strong creative brand is not just an option in today’s competitive market; it’s a necessity. With a staggering 81% of consumers needing to trust a brand before considering a purchase, establishing a solid brand…
What Is Website Design and Development?
Website design and development are two key areas of expertise that combine to build functional, attractive websites. Whether you’re a business owner looking to create a stunning online presence or simply curious about how websites work,…
Upcoming Design Industry Trends in 2025: What You Need to Know
The design industry is on the cusp of a transformative era, and by 2025, we’ll witness lots of changes that promise to reshape our creative landscapes! Embracing these design industry trends is a necessity for any…
Top 10 Website Design Tips for a Stunning Website
In today’s digital world, a website is not just a virtual address but a masterpiece in the making! As graphic designers in Nottingham, we want you to create a stunning online presence – you must combine…
How UX Design Principles Can Enhance Your Website
UX design – what is it? UX design is the process of creating a website that offers meaningful, intuitive, and efficient experiences for users by focusing on usability, accessibility, and overall interaction. In the fast-paced digital…
What Makes a Brand? Creating a Successful Brand Identity
With how competitive today’s market can be, creating a brand that stands out is more important than ever before. But how do you build a brand? What exactly makes a brand? And what is the importance…
10 Must-Have WordPress Plugins | The Best WordPress Plugins
Creating a standout WordPress website takes more than just great design – it’s about the right tools too. Plugins can help you to do lots of things on a WordPress site, many of them making it…
Squarespace or WordPress: Which Platform is More Suitable for Your Website?
Squarespace and WordPress are two of the most popular website building platforms on the market, and as a website designer of 5+ years, I’ve had the opportunity to use and try both for my clients’ projects.…
What is the Importance of Branding?
Branding is a critical aspect of your business, significantly impacting its success and longevity. A well-crafted brand strategy can create trust, drive recognition, and establish a memorable identity that differentiates your business from its competitors. This…
How To Do a Website Audit
This comprehensive guide provides detailed steps for conducting a thorough website audit, covering various aspects to ensure your site is accessible, user-friendly, and aligned with your brand identity. Introduction To A Website Audit A website audit…
Responsive Web Design: Golden Rules and Implementation Guide
Introduction to Responsive Web Design In today’s digital landscape, where users access websites through a multitude of devices ranging from smartphones and tablets to desktop computers, it’s imperative for websites to adapt and provide an optimal…
Harmonising Branding and Web Design – The Synergy of Berlew Design Studio
Introduction to Branding and Web Design In today’s digital landscape, establishing a strong online presence is paramount for businesses seeking success. At the core of this digital presence lies the fusion of two essential elements: branding…
Why Should You Rebrand? 6 Signs That it’s Time For a Change
Rebranding allows you to align your visual identity to your brand values and ensure that your brand strategy actually matches your business goals and relates to your mission, allowing your business to portray the correct message…
Berl-Who? Berlew’s Mission Told Through Branding
Berlew is a creative agency nestled in the heart of Nottingham city centre. We are equipped with knowledge of all things ‘design’, empowering us to create brand strategies, identities, logo suites and effective websites. Our mission…