TLDR: Our calculator shows you how a strategic website redesign can increase your conversion rate by up to 47%, how many additional clients you’ll gain monthly, how much extra revenue that represents, and exactly how long it will take to recover your investment. Based on a study of 396 businesses that boosted their conversion rates from 2.3% to 3.4% through website improvements.
Every business owner faces the same question when considering a website redesign: Will the investment actually pay off?
That’s exactly why I built this calculator. After years in the design industry, I’ve seen firsthand how strategic website improvements can transform conversion rates and revenue—when done properly.
The Real Impact of Website Redesign
Whether you’re running an independent shop or scaling a tech startup, your website’s effectiveness directly impacts your bottom line.
Research backs this up: a comprehensive study of 396 businesses across various industries found an average 47% increase in lead conversion rates after website redesigns. Their conversion rates jumped from an average of 2.3% to 3.4% after implementing improvements like clear calls-to-action, optimised lead capture forms, and strategic landing pages.
The key word here is strategic. Simply refreshing your visual design without addressing underlying conversion issues won’t deliver meaningful results.
What Our Calculator Shows You
Our ROI calculator focuses on three metrics that directly impact your business:
1. Conversion Improvement
See how your lead-to-client conversion rate would improve with industry-standard enhancements. For example, improving from 2.5% to 3.7% might seem small, but the impact on your business is significant.
2. Revenue Impact
Understand exactly how many additional clients you’ll gain monthly and what that means for your revenue, based on your specific client value range.
3. Investment Recovery Timeline
Perhaps most importantly, see precisely how long it will take to recoup your website redesign investment. Many businesses are surprised to discover they’ll break even within just a few months.
The Elements That Drive Conversion
The most effective website redesigns focus on specific elements that directly influence visitor behaviour:
- Clear, compelling calls-to-action that guide users toward conversion
- Streamlined lead capture forms that remove unnecessary friction
- Strategic landing pages designed for specific audience segments
- Improved site speed and mobile responsiveness
- Trust signals and social proof positioned at decision points
These improvements address the common issues that cause potential clients to abandon websites before converting.
Beyond Direct Conversions
While our calculator focuses on quantifiable metrics, effective website redesigns deliver additional benefits:
- Strengthened brand perception and credibility
- Reduced bounce rates and increased engagement
- Improved search engine visibility
- Better user experiences across all devices
- More qualified leads through strategic content positioning
Try the Calculator
Stop guessing about your website’s potential. Use our calculator to see concrete numbers based on industry research and your specific business metrics.
1. Conversion and Conversion Rate Calculation
Old Website
Clients Converted: 0
Conversion Rate: 0%
New Website
Clients Converted: 0
Conversion Rate: 0%
2. Monthly Revenue and Projected Results
Average Conversion Value: £0
Client Growth: 0 new clients
Estimated Revenue Increase: £0
3. Recoup Your Design Investment
Time Estimate to Recoup Your Investment: 0
Disclaimer
These calculators are provided for informational and illustrative purposes only. The calculations and projections are based on the information you provide and industry averages, and are not guaranteed. Results may vary significantly based on numerous factors specific to your business and market conditions.
The information presented by these calculators does not constitute financial, legal, or business advice. It should not be relied upon as the sole basis for any business decision. We recommend consulting with qualified professionals before making significant business or financial decisions.
By using these calculators, you acknowledge that our company makes no warranties or representations about the accuracy, reliability, or completeness of the results, and disclaims all liability arising from your use of these tools.
Let’s Discuss Your Results
If you’ve run the numbers and they look interesting, I’m happy to talk through what they might mean for your business.
I built this calculator because I genuinely believe most businesses underestimate what a thoughtful website redesign can do for them. While I’d obviously love to work with you if we’re a good fit, I’m just as happy to point you in the right direction or share some thoughts on your current site.
Contact me via email at contact@berlew.co.uk if you’d like to discuss your results or have any questions.