Highlights
Editor's picks from the Berlew journal , featured articles and popular reads on brand, web and design.
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Industry TalkWho gets seen? What AI imagery reveals about representation in the UK
Generative AI is reshaping visual culture, but who does it show when you ask for a UK doctor, nurse or CEO? Berlew generated five lifelike images per profession across 11 roles and compared them with official workforce data. The pattern: outdated white, male defaults that underrepresent women and ethnic minorities in care roles and erase diversity in leadership.
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Industry TalkThe World’s Most Colourful Cities: How places use colour to build identity
From Burano's rainbow facades to Chefchaouen's blue-washed walls, some cities are famous for signature colours that define their identity. Berlew analysed 125 cities worldwide to rank the 20 most colourful, and explain how city colour palettes work as destination branding.
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Resources / ToolsCalculate Your Website Redesign ROI: Numbers That Matter
TLDR: Our calculator shows you how a strategic website redesign can increase your conversion rate by up to 47%, how many additional clients you'll gain monthly, how much extra revenue that represents, and exactly how long it will take to recover your investment. Based on a study of 396 businesses that boosted their conversion rates from […]
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Industry TalkCreative funding across the UK: Where needs to level up?
Where does England need to level up creative funding? Berlew scored the largest cities on Arts Council England spend per capita plus maximum council arts grants. Manchester tops the index; Preston, Rochdale and Wolverhampton sit at the bottom. Full top-10 and bottom-10 tables inside.
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