If you’re a TikTok influencer, you already know the power of social media reach. But as the influencer industry is set to soar beyond £143 billion by 2030, it’s clear TikTok alone won’t secure your place in a competitive landscape. To establish your brand professionally, attract more collaborations, and connect with your audience beyond TikTok, a website is essential.
In this guide, I’ll take you through why having a website is crucial for TikTok influencers, what it should include, and how Berlew Design Studio can help you build a unique, professional site that sets you apart.
Why Every TikTok Influencer Needs a Website
TikTok is incredible for visibility and engagement, but relying solely on one platform is risky and limiting. Here’s why creating a website can be the smartest move you’ll make as an influencer.
Total Control Over Your Audience and Brand
When you build your audience on TikTok, the platform essentially owns your following. Any changes in TikTok’s algorithms, account restrictions, or unexpected platform changes could disrupt your connection with followers. With a website, you have a “home base” that’s entirely yours, where you control how and when you connect with fans.
A website also enables you to maintain an email list, meaning you can connect directly with fans through newsletters, promotions, and exclusive updates. This independent fanbase is particularly valuable for influencers looking to deepen relationships and engage audiences on a personal level.
Build and Expand Your Personal Brand Beyond Social Media
Social media platforms are amazing for bite-sized, visual content, but they’re limited in showcasing the full picture of your brand. A website acts as a central hub where you can introduce yourself fully, share your story, and convey the values you stand for.
An “About” page can give followers a more personal insight into who you are, detailing your journey, style, and achievements. A broader digital presence like this shows brands you’re serious about your craft and open to high-quality partnerships.
Attract Brand Partnerships with a Professional Presentation
To stand out to brands, you’ll need to go the extra mile, and a website is one of the best ways to showcase your value. With a dedicated portfolio page, you can highlight your content style, past collaborations, and testimonials that speak to your impact and credibility.
With clear metrics, audience demographics, and engagement details available, potential partners gain a stronger sense of confidence in working with you. Brands are far more likely to see you as a professional when they encounter a polished website.
Increase Your Discoverability
TikTok’s great for reaching users on its own platform, but a website can increase your visibility across the entire internet. For reference there are only 23 million TikTok users in the UK compared to 66.11 million internet users in the UK! By optimising your site with SEO techniques—such as using industry keywords in blog posts and other content—you can rank in Google searches. This means new fans, brands, and potential followers who haven’t yet found you on TikTok can discover your work and become part of your community.
One effective way to boost your SEO and enhance your website’s content is by repurposing the TikTok videos you’re already creating. For instance, if you’ve made a series of TikToks about a specific topic—like makeup tutorials, fitness tips, or cooking recipes—you can transform those videos into written blog posts.
Here’s how you can do this:
1. Transcribe Your Videos: Use the audio from your TikToks as a script for your blog posts. This allows you to capture the key points you’ve already presented, making it easier to create content that resonates with your audience.
2. Add Additional Context: While TikTok videos are short and sweet, blog posts allow for more in-depth exploration. Expand on the topics covered in your TikToks by providing more detailed explanations, step-by-step guides, or personal anecdotes that enhance the viewer’s understanding.
3. Use Keywords Strategically: As you write your blog post, integrate relevant keywords that your target audience might search for. For instance, if you’re sharing a skincare routine, include keywords like “skincare tips,” “best products for oily skin,” or “how to achieve glowing skin.”
4. Create Related Content: Use your TikTok content as inspiration for additional blog posts. If a particular TikTok on a skincare routine receives a lot of engagement, consider writing a blog about the ingredients you use, why they work, or even a comparison of different products.
5. Embed TikTok Videos in Your Posts: To create a richer experience, embed your TikTok videos directly into your blog posts. This not only provides a visual element but also encourages your blog readers to follow you on TikTok for more content.
By adopting these strategies, you can enhance your website’s SEO and ensure that your TikTok content reaches a wider audience, ultimately helping you grow your brand and connect with more followers.
Reach a Wider Demographic of Users
With over 40% of TikTok users in the UK falling within the 18-24 age group, it’s clear that this platform primarily attracts a younger audience. However, by establishing a website, you can tap into a broader demographic that extends beyond TikTok’s core users. Research shows that website visitors often have a more evenly split age distribution, allowing you to engage with a wider range of potential fans and collaborators. A website lets you create content that appeals to different age groups and interests, helping you build a diverse audience. This can lead to greater brand partnerships, collaborations, and an enriched community of followers who appreciate your unique voice, no matter their age.
Open New Avenues for Monetisation
While TikTok partnerships and brand deals are fantastic, a website allows you to experiment with multiple revenue streams. You can sell merchandise, offer paid memberships, or showcase exclusive content.
Berlew Design Studio can help set up an integrated e-commerce site, offering a seamless shopping experience that’s tailored to reflect your brand identity and attract your fanbase.
Key Elements for a Standout TikTok Influencer Website
Designing your website with the right features is essential for a successful online presence. Here’s a rundown of must-have pages and sections for an influencer website:
1. Homepage that Makes a Strong First Impression
Your homepage is often the first thing visitors see, so make it count! Give a quick snapshot of who you are, what you do, and the type of content you create. A well-designed homepage conveys your personality, current activities, and brand at a glance.
2. Bring Your TikTok Content to Your Website
Displaying your TikTok videos on your website keeps it dynamic and engaging. Tools like Juicer.io allow you to integrate your TikTok feed seamlessly. This not only adds visual appeal to your site but also lets fans who may not be on TikTok easily explore your work.
3. About Page to Share Your Story
With a website, you’re not limited by character counts like TikTok bios. An “About” page gives you the space to share your background, values, and unique brand identity. This is a key opportunity to build trust with your audience and introduce your story, especially to potential brand collaborators.
4. Portfolio and Case Studies that Highlight Your Best Work
For brands looking to collaborate, a portfolio or case study page is essential. Use it to showcase past partnerships, key metrics, and testimonials that demonstrate your influence. A well-curated portfolio created with the expertise of Berlew Design Studio can be a powerful tool to attract top-tier partnerships.
5. Blog or Resource Section Will Your Boost SEO and Add Value
A blog or resource section adds an extra layer of value for your audience and can improve your site’s SEO. Posting tutorials, industry insights, or behind-the-scenes articles helps establish your authority. For example, if you share fashion tips or TikTok video creation advice, fans and brands searching for expertise will find you.
6. E-commerce Store to Monetise Your Products
Whether you’re interested in selling digital products, merchandise, or exclusive content, an e-commerce store gives you more income flexibility. Merchandise allows your followers to support you directly and increases brand loyalty. Berlew Design Studio can create a sleek e-commerce setup that aligns with your brand and provides a seamless shopping experience.
7. Contact Page so It’s Easy for Brands to Reach You
Include a contact page with email details, a contact form, and links to your social channels. Adding a contact page allows potential collaborators to reach you professionally. Including a virtual office location or map can even add an extra layer of credibility.
Design Tips to Make Your Website Reflect Your Brand
Once you know what content to include, it’s essential to think about design. A professional, user-friendly layout will help you stand out to both fans and brands.
Choose the Right Platform
Platforms like WordPress, Wix, and Squarespace are popular for their flexibility. But for a custom design that reflects your unique brand, consider working with a professional design studio like Berlew Design Studio. Our team specialises in creating custom sites, ensuring that your website reflects your style and functions seamlessly.
Prioritise Mobile-Friendly Design
Since most visitors will access your site via mobile, ensure it’s responsive across all screen sizes. Mobile-friendly design offers a better user experience and keeps visitors engaged with your content.
Use High-Quality Visuals and Simplify Navigation
Your website is your portfolio, so use high-quality images that reflect your brand. Whether it’s your profile picture, product photos, or project highlights, high-quality visuals make a strong impact. Berlew Design Studio can help you create custom graphics and organise your site for clean and easy navigation.
FAQs: Why Should Every TikTok Influencer Have a Website?
1. Why should I have a website as a TikTok influencer?
A website gives you full control over your brand, direct access to your audience, and a professional platform for showcasing your work. It diversifies your reach and adds a layer of security for your career.
2. What should I include on my website?
A successful influencer website should feature a homepage, social media wall, about page, portfolio, blog or resource section, contact page, and an e-commerce store if you plan to sell products.
3. How can Berlew Design Studio help with my website?
Berlew Design Studio specialises in creating custom websites, from portfolios and blogs to full e-commerce solutions. Our team works to ensure your website reflects your brand’s goals and vision, helping you stand out as a professional influencer.
4. Can a website increase my earnings as an influencer?
Yes, a website opens up new monetisation options like merchandise sales, affiliate links, and brand partnerships. It positions you as a serious creator, making it easier to attract high-quality collaborations and generate passive income streams.
5. How much does it cost to set up a website with Berlew Design Studio?
Costs vary depending on the specific features and customisations, but we offer competitive pricing with flexible packages tailored to you. Learn more on our website design service page
6. How often should I update my website?
It’s a good idea to update your website regularly with fresh content, portfolio updates, or new blog posts. This keeps fans engaged and boosts your SEO ranking over time.
Ready to Take Your TikTok Brand to the Next Level?
Creating a website is one of the smartest moves you can make as an influencer looking to grow a resilient, multidimensional brand. A website enables you to control your content, attract partnerships, reach new audiences, and explore income possibilities outside social media.
If you’re ready to take your influencer game up a level, Berlew Design Studio can help bring your vision to life with a professional, custom website that showcases your unique style. Get in touch today to discuss how we can help make your website as engaging and dynamic as your brand.
