Keeping Strong delivers specialised strength training for older adults. We refreshed their brand with a bold, minimalist logo built to motivate and energise every member.
The Brief
Keeping Strong helps older adults get stronger and fitter through specialised training. They came to us for a brand refresh: a bold, minimalist logo that would appeal to both men and women, and capture the confidence and vitality at the heart of what they do.
The Solution
We designed a minimalist lettermark that makes a strong visual impact and adapts easily to future uses like apparel and merchandise. Embedded within it is a distinctive brand arrow. a flexible element that works across different media and symbolises Keeping Strong's mission to help older adults improve their fitness.
From the client
Worked with Berlew for a new logo and website rebranding project. Lewis was particularly helpful, offering guidance and expert advice throughout the process. I would highly recommend for any graphic design, web design or branding work!
Brand identity and website for Finley Gomm Fitness. Finley is a Level 3 personal trainer in Marlow supporting clients of all ages and abilities. The brand and site needed to feel clear and motivating for first-time enquiries, from one-to-one sessions to online coaching.
Their aim is to offer affordable photoshoots for people to extend their audience and grow in whichever direction their path takes them.
Vibrant logo suite designed for a dance photography business, capturing the artistry of movement with a dynamic, versatile identity for all applications
