So we revitalised his brand identity, infusing a fresh and professional aesthetic that aligns seamlessly with his commitment to flavour and quality. The new brand, marked by a clever fusion of the letters U and O, captures the essence of a choux bun and reflects the culmination of Josh's culinary journey. From the visual identity to the transparent pastry-making at the Five Valleys Shopping Centre, the brand now embodies pride and authenticity, inviting patrons to savour a delightful blend of passion and French flair at Choux Bun Appétit.