Studio playbooks
Design guides
Logo costs, brand rules and layout decisions should not stall your brief. Practical branding and web design guides, each with a PDF checklist you can share with your team.
About these guides
Design guide FAQs
Quick answers before you download a checklist.
What are Berlew design guides?
Studio-authored playbooks for branding and web decisions, not generic software manuals. Each guide explains a topic in plain language and ships with a PDF checklist or one-pager you can keep.
Is this a branding guide or a web design guide?
Both lanes live here. Logo and brand identity guides sit alongside web design guide notes on responsive layout and implementation. Pick the guide that matches your question, then jump to branding or web services if you need studio help.
How do brand guidelines differ from these guides?
Brand guidelines and style guides document how an existing brand should look and sound. Our guides help you decide before you brief an agency, for example what a logo should cost or which golden rules matter for recognition.