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Salons & barbers · Berlew

Empty chairs on a quiet Tuesday? Instagram alone will not fill them.

A fast, bespoke site built around your work, designed to rank for local "hair salon near me" searches, look beautiful on the phones your clients actually book from, and connect to the booking system you already use. Design and build led by our award-winning creative director.

From £750 one-page site · 1–3 week delivery
5.0 · Est. 2013 · Nottingham, UK-wide
ICE Hair and Barbers website shown on desktop and mobile by Berlew.

Do salons still need a website?

My clients book through Fresha and find me on Instagram, do I need a website?

Yes. A booking app like Fresha, Treatwell or Booksy is brilliant at taking the appointment, but it's built to sell its own marketplace, and Instagram rents you an audience you don't own. Your website is the one place that's yours: it ranks for "[treatment] [town]" searches, shows your best work fast on mobile, and answers the price, location and parking questions that decide whether someone books. We build that site and link your booking system straight into it, so nothing changes about how appointments come in.

Source: Google & BrightLocal, 2024

  • 76% of 'near me' searches visit or call within a day
  • 53% leave a mobile site slower than 3s
  • 75% always or regularly read online reviews
  • 98% search online to find a local business

What a salon site needs

A site that turns browsers into bookings

Not a placeholder with your opening hours, but a fast, findable site that shows your work and makes booking effortless.

Ice Hair and Barbers Gloucester salon website shown on desktop, designed by Berlew Design Studio. Work-led design
ICE Hair and Barbers website shown on desktop and mobile by Berlew. Showcase work
Ice Hair and Barbers salon website gallery designed by Berlew Design Studio. Book in a tap
Ice Hair and Barbers Gloucester salon website page designed by Berlew Design Studio. Fast on mobile

A real salon's site

How we rebuilt Ice Hair and Barbers' website

Ice Hair and Barbers is a salon in Kingsway, Gloucester. Our web design for salons approach gave them a cleaner, faster home for their work that makes booking simple on any device.

Their owner is not a tech person, so we kept the whole process patient and hands-on. It is the same website design approach we would bring to your salon. If you sell products or gift cards, our e-commerce web design covers that too.

Ice Hair and Barbers print and brand work by Berlew.

Your own site or a booking page alone?

How a bespoke site compares to Fresha or an Instagram bio

Booking apps and social profiles get you started fast. Here is what changes when websites for salons are built properly, as a studio site that is genuinely yours.

Berlew A bespoke, studio-built site
Booking app or social Fresha, Treatwell, Instagram

Found on local search

Built to rank for the treatments and town you work in
A profile that ranks the platform, not your salon

Your brand, your way

A look designed around your salon, not a marketplace template
The app's house style, same as every salon on it

Booking built in

Your existing booking system linked straight into the site
Sends clients into the app's marketplace of rivals

Shows your work fast

Optimised so galleries load fast on mobile
Limited layout control; feeds buried in an app

You own it

Full WordPress access, files and training
Rented; leave the platform and you start again

How we build your salon website

A clear three-step process. Most sites go live within one to three weeks of signing off the brief.

  1. 01

    Brief & structure

    We map the treatments you want to fill, the searches your clients use, and the booking tool you already run, then shape the site around them.

  2. 02

    Design & build

    Work-led layouts for your sign-off, then a WordPress build with your price list and booking links, tuned so images load fast on mobile.

  3. 03

    Launch & handover

    We connect your booking system and go live, then hand over full admin access and a walkthrough. The site is yours.

ICE Hair and Barbers website shown on desktop and mobile by Berlew.

Questions from salon owners

The questions we hear most before a salon website starts.

Do you specialise in salon websites?

We're a general Nottingham design studio, not a salon-only shop, but we've designed and built for the trade, including Ice Hair and Barbers in Gloucester. You get a studio that understands work-led, booking-led local sites and works across branding, web and print.

Can you connect my Fresha, Treatwell or Booksy booking?

Yes. We build your public website and link your existing booking system straight into it, so appointments keep coming in exactly as they do now, we're adding a home for your brand, not replacing your booking tool.

Will my site help me rank for local searches?

That's the aim. We build indexable pages for your treatments and town so you can show up for searches like "balayage [town]" over time, something a single booking-app profile struggles to do.

How much does a salon website cost?

From £750 for a one-page site, then £500 for each additional page, so a site with separate treatment or team pages is quoted on page count. You get a fixed quote before any work starts.

I'm not techy, is it hard to manage?

Not at all. Ice Hair's owner told us they're "utterly useless with tech" and we kept it patient and simple, you get full training and a site that's easy to update after launch.

Will I own the website?

Yes. We build on WordPress and hand over full admin access, files and training at launch.

Do you only work with salons near Nottingham?

No. We're a Nottingham studio working with salons across the UK. briefs, design reviews and handover all run remotely.

From £750 · 1–3 week delivery

Let's build the site that fills your chairs.

Tell us the treatments you want to book and the booking tool you use. We reply within 24 hours with a clear, page-based quote.

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