A great logo looks simple at a glance, but it is doing a lot of heavy lifting. It has to work on a scarf label and a stadium screen. It needs to feel at home in…
Branding
What Does A Bespoke Logo Really Mean For Your Brand?
If you have ever wondered what “bespoke” actually means when it comes to logos, you are not alone. It gets used a lot, yet many businesses still end up with something that looks like a slightly…
Should You Rebrand Your Business or Simply Refresh?
Your brand is more than just a logo or a catchy tagline, it’s the very heart of how your business is perceived. But as your business grows, markets shift, and customer expectations evolve, it’s natural to…
Logo Design vs Brand Identity: Key Differences Explained (and Why It Matters)
A strong brand presence goes beyond just a logo; it’s about creating a cohesive identity that resonates with your audience. While a logo is often the first thing people associate with your brand, it’s just the…
How to Develop a Brand Voice That Connects with Your Audience
Creating a brand voice that resonates with your audience is essential for building strong, lasting connections. Your brand voice sets the tone and personality that infuse your communications, from your website to social media! I’m Lewis,…
How to Create a Powerful E-commerce Business Using Branding
Building a strong brand is essential for e-commerce businesses looking to stand out. A powerful brand not only attracts customers but also builds loyalty and drives long-term success! I’m Lewis, Creative Director at Berlew–a web design…
The Role of Visual Storytelling in Graphic Design for Creative Businesses
In the bustling world of creative industries, where competition is fierce and attention spans are short, mastering visual storytelling is no longer a choice but a necessity! It’s about telling a story that captures the essence…
The Ultimate Guide to Building a Strong Creative Brand
Building a strong creative brand is not just an option in today’s competitive market; it’s a necessity. With a staggering 81% of consumers needing to trust a brand before considering a purchase, establishing a solid brand…
What Makes a Brand? Creating a Successful Brand Identity
With how competitive today’s market can be, creating a brand that stands out is more important than ever before. But how do you build a brand? What exactly makes a brand? And what is the importance…
What is the Importance of Branding?
Branding is a critical aspect of your business, significantly impacting its success and longevity. A well-crafted brand strategy can create trust, drive recognition, and establish a memorable identity that differentiates your business from its competitors. This…
Harmonising Branding and Web Design – The Synergy of Berlew Design Studio
Introduction to Branding and Web Design In today’s digital landscape, establishing a strong online presence is paramount for businesses seeking success. At the core of this digital presence lies the fusion of two essential elements: branding…
Why Should You Rebrand? 6 Signs That it’s Time For a Change
Rebranding allows you to align your visual identity to your brand values and ensure that your brand strategy actually matches your business goals and relates to your mission, allowing your business to portray the correct message…
Berl-Who? Berlew’s Mission Told Through Branding
Berlew is a creative agency nestled in the heart of Nottingham city centre. We are equipped with knowledge of all things ‘design’, empowering us to create brand strategies, identities, logo suites and effective websites. Our mission…
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Tips & Guides
Expert tips and actionable guides on brand and web design that will help you create impactful, visually engaging, and user-friendly digital experiences.
Industry Talk
Stay ahead of the curve by reading our industry-related articles, valuable insights and analysis on the latest trends shaping the world of design.
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