Nottingham Visual Identity Services
Our approach to your visual identity is rooted in the belief that every business deserves a distinct visual identity that resonates with their target audience, elevating credibility and fostering brand recognition.

Our Comprehensive Visual Identity Service
Brand Design
Our team develops cohesive brand visuals that capture your unique values and message, creating a strong foundation for recognition.
Logo Design
From initial concepts to refined, professional logos, we design visual symbols that embody your brand’s personality.
Brand Guidelines
Ensure brand consistency across all touchpoints with detailed guidelines covering fonts, colors, and imagery.
Infographics and Iconography
Bring your data to life with visually engaging infographics, helping you convey key messages with ease.
On Brand Imagery
Enhance your brand story with custom photography and visuals that align with your brand’s unique aesthetic, creating a powerful and consistent impression.
Visual Identity Solutions
to grow your Businesses
Are you looking to establish or refresh your brand’s image in Nottingham? Our visual identity services blend local expertise with design innovation to create a powerful brand presence.
Through meticulous attention to detail, we create visual identities that embody your core values through a cohesive logo suite, carefully curated colour palette, captivating imagery, and impactful typography.
As a leading branding agency in Nottingham, we go beyond traditional visual identity services. We believe in laying a strong foundation by developing a solid brand strategy that truly reflects your business goals and resonates with your audience before diving into visual identity creation. With our full-suite web design solutions, we provide the perfect platform to showcase your brand, seamlessly blending visuals with strategy to create a unique online presence that stands out in the market.
Testimonials from our clients
our work
Our visual identity process
Establishing your visual identity to connect you with your target audience.
Step 1
Understanding
We take time to understand your business, including its core values and brand strategy. This ensures that your visual identity aligns perfectly and resonates with your target audience.
Step 2
Concepts
We set off on a creative journey, exploring different ideas and experimenting with concepts to find the best direction for your visual identity.
Step 3
Development
We focus on refining and developing the key visual elements of your visual identity, such as logos, colour palettes, imagery, and typography.
Step 4
Activation
We bring your identity to life at key activation points, especially your website, which plays a vital role in engaging customers and driving sales.
Start a visual identity project
Contact us today to discuss how our tailored visual identity can help take your business to the next level.
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Why Choose Our Visual Identity Services?
Insightful Design Expertise
Our experienced team understands the nuances of brand identity and creates visuals that connect meaningfully with your audience.
Proven Track Record and Client Success Stories
Clients trust us for on-time, budget-conscious delivery that consistently exceeds expectations. Here’s what they’re saying: “I used Berlew to create the visual identity for my new business Forestry Firewood Ltd. Lewis and his team were fully committed to getting me exactly what I wanted. Great ideas and consistency throughout the full experience. Always there when I needed any adjustments or questions. I would highly recommend Berlew 5-star service and very happy with the end results.”
Work with us
- Consistent Brand Recognition
- Enhanced Brand Communication
- Expert Design Team
- Efficient, On-Time Delivery
- Proven Client Satisfaction
FAQs on visual identities
How does visual identity impact branding?
Visual identity plays a vital role in branding because it shapes how people perceive your brand. A strong visual identity creates a memorable impression, making it easier for your audience to recognise you. It communicates your brand’s values and personality, setting the tone for how customers feel about your business. When your visual identity is consistent across all platforms—like your website, social media, and marketing materials—it reinforces your brand image and builds trust with your audience.
Can visual identity change over time?
Yes, visual identity can change over time! As your business evolves, so too can your visual identity. This might happen due to a rebranding effort, a shift in your target audience, or changes in market trends. Updating your visual identity can refresh your brand and make it more relevant, but it’s essential to do this thoughtfully to maintain recognition among your existing customers. At Berlew Design Studio, we can help you navigate these changes and ensure your new visual identity aligns with your brand’s goals.
Why is visual identity important?
Visual identity is crucial for a number of reasons. First and foremost, it helps create recognition; a strong visual identity makes it easier for people to recognise and remember your brand. It also builds trust, as consistency in design gives a professional look, which can help foster trust with your audience. Additionally, your visual identity conveys your brand’s personality and values, making it easier for people to connect with you. Finally, it helps differentiate you from others in a crowded market, allowing you to stand out. At Berlew Design Studio, we truly understand the importance of a solid visual identity and are committed to helping you create one that resonates with your audience.
How to make a visual identity?
Creating a visual identity involves a few essential steps. First, you’ll want to understand your brand—this means defining your values, mission, and target audience. After that, research is important; look at your competitors and current trends in your industry. Once you’ve got a clear understanding, you can start selecting key elements like your logo, colour palette, and typography. It’s also helpful to create a brand guide that documents how to use these elements consistently. Finally, don’t forget to test your designs and gather feedback, making adjustments where necessary. At Berlew Design Studio, we’re here to help you through this entire process, should you require any assistance send us a message.
What are the main components of visual identity?
The main components of visual identity are your logo, colour palette, typography, imagery style, and layouts. Each of these elements works together to create a cohesive look that effectively represents your brand.
What does visual identity include?
Visual identity includes several key elements that come together to form your brand’s look and feel. This starts with your logo, which is the main symbol that represents your brand. Then there’s the colour palette, a selection of colours that reflect your brand's personality. Typography, or the fonts you use in your communications, also plays a big role. Additionally, the style of imagery, whether it’s photos or graphics, is crucial. Finally, you’ll want a set of brand guidelines that outlines how to use these elements consistently.
What is visual identity?
Visual identity is basically how your brand communicates visually. It encompasses all the elements that represent your brand and help it stand out, such as your logo, colours, typography, and overall design style. Think of it as your brand’s “face”—it’s what people see and remember about you.

