We are excited to direct your attention to the newly completed website for Mashworth Services.
The website design and development for a “highly recommended” Nottingham-based electrician was crafted with sleek, easily navigable design and features a high number of call-to-actions to aid customer conversions.
Upon partnering with Mashworth Services, Berlew was tasked with creating a new singular professional website for the electrician, whose two previous sites were outdated and creating confusion for potential customers.
Designed with highly interactive features, a combination of content from both previous sites, and implementation of some extra ‘must-have’ features, we reimagined the site, employing our iconic creative flair.
The site now has a number of interactive features for the user to easily navigate, including a combination of useful content from both previous sites. The full site redesign also now includes hundreds of examples of the electrician’s work for customers to see, highlighting the brand’s trustworthiness, and has a cleaner design that highlights the Mashworth Services branding across the entire site.
We have also aided the business’s credibility and highlighted its established success by showcasing a high number of completed project photos, displayed in distinctive galleries, for ease of use for customers to view.
This is furthered by featuring an image of the business’s branded van in the hero of the website homepage, an image manipulated with the iconic brand bolt, creating a more attention-grabbing (or ‘striking’) homepage. A sticky header was also introduced to aid user navigation across the site, and to ensure the brand logo and contact details remain visible at all times.
We recently pushed the site live, eliminating the confusion elicited from hosting two sites; a .com and a .co.uk. To further explain the significance of this business manoeuvre; two sites can cast doubt about business credibility and will do no favours for SEO; as each website likely lacks web pages and amount of content, therefore limiting keywords. Misalignment of information can also occur between two sites, such as services the business offers, causing confusion and hesitation in customer trust. Furthermore, it is unlikely that user-experience will be optimised due to the evident divide of time allocated to the upkeep and improvement of each site. Therefore, in choosing to turn two websites into one, Mashworth Services has aided its digital presence and improved its brand positioning.
We are happy to have helped a local business transform its online presence and look forward to our continued partnership in providing ongoing website maintenance.
View the project by clicking: HERE
If you would like to explore a new website or chat to us about website design, contact us at Berlew, a brand studio and web design agency based in Nottingham, for a free consultation. We have over a decade’s experience in web design and development, blending innovative design with pristine usability – all with your brand at the heart of it.
“The service they offered was outstanding, they inspected my existing websites, identified items for improvement and made pragmatic, operational and visual recommendations for a new website that were within my budget. The results are super and just what I needed!!! They worked unsociable hours that worked around my work pattern, not because I asked them to but because they identified these would be the most productive hours to deliver the project. Their knowledge and guidance on the technical aspects was a real help too. I needed my website to meet particular safety and privacy requirements which I had little understanding of and Lewis was able to direct me so I was able to complete these elements correctly. I would recommend you at least get in touch with Berlew Design Studio for any of your design and/ or branding requirements. In my experience you will get a first class experience and I will be returning to do further work on a suit of branded documents and and possibly an expansion to my website. Thank you Lewis & Berlew Design Studio”
MASHWORTH SERVICES